Interior design company and interior designers Brinkworth Design is a highly creative interior design and architecture consultancy.Design Services offered by Brinkworth include retail design, interior design services, full interior design services, shop design, shop retail design and brand design. This retail design consultancy is based in London, UK

Down Memory Lane
Charged with converting the building into an office for digital agency LBi and a workforce of 500 people, Brinkworth was keen to retain the building’s industrial character and honour its legacy as a popular party venue.

Wherever possible the building has been left to speak for itself. “I would say my favourite bits are where we’ve done the least and just framed the existing features” says Brinkworth’s associate director Murray Aitken. And anyone who has known and loved the Atlantis Building should appreciate the sentiment.
(On-Office Jan 09)

Lofty Ambitions
LBi
Brinkworth’s design is an intelligent and economical response to a tough building, and one that is full of character and memories. By turning Atlantis into a private office, Londoners have been deprived of one of the East End’s best temporary events spaces. Kevin Brennan (Brinkworth Director) comments that he ‘could not have faced the world if they had wrecked one of his favourite buildings’. He needn’t worry. Brinkworth has drawn out the best of the building, and turned it into an enviable workspace.
(Blueprint, Oct 08)

Point of Purchase: Graphic Interventions
Boxfresh
Inspired by the brand name, Brinkworth’s innovative designers have developed a structure based on the shape of an unfolded cardboard box. The replica of the unfolded box follows the contours of the walls and ceiling, creating a number of display areas.
(Point of Purchase: Graphic Interventions
published by Page One - 2007)

Commended – Boxfresh
Best Retail Interior
Design Week Awards 2008

With a brief to keep the original hard finishes but to enhance the minimal loft-like space in the store, Brinkworth created a concept based on a ‘fresh–to-market’ environment. It developed an illustrative shape based on the plan of unfolded cardboard boxes and the outcome is a shop floor with a colour palette of black, white and grey which establishes visual interest through contrasting textures.
(Design Week Awards 2008 Book of Winners)

Atlantis Gets A Facelift
By adding the glazing, Brinkworth provides extra light in the dramatic three-story atrium, which forms the reception space. This space was created by cutting the floor slab back to allow light to flood into the basement. Murray Aitken, Brinkworth Associate Director explains “The bridge over the basement void and the suspended link bridge that connects the first floor and the new mezzanine level, contributes to making this a dynamic entrance to LBi’s office space.”
(Framemag.com Aug 08)

Karen Millen - Bullring
Whilst Brinkworth design team has created a string of strongly individual Karen Millen environments over the past decade and a half, their Bullring store sets itself apart from the rest by being the most eye-catching and dramatic, while still complimenting the brand perfectly. Within the Bullring, where most retailers have made a special effort to capture customers attention, the jewel-like floating box, matched with the double-height twisted shopfront, shows evidence of a confident client who knows their brand and the importance of keeping their customer entertained.
(Birmingham: Shaping The City published by RIBA Publishing, 2008)

The Loft
The Loft mixes industrial with comfy vintage and urban cool, The Loft is a step up from its contemporaries.
(Hospitality Interiors, Feb/March 08)

Keeping an Open House
Because the clients required only a basic level of accommodation Brinkworth was able to create an uplifting and spacious ‘void’ in the home. This was achieved primarily be removing the first floor plate and leaving a double height box 10m x 10m x 10m. A steel armature was inserted, adding strength to the box allowing the mezzanine level bedroom to hang safely.
(IDFX, May 08)

Design Showcase
From the beginning, James Campana was clear about what he hoped to achieve with the design, as he explained: “We wanted warm, industrial, urban, edgy but not a concrete bunker. Somewhere you would take a girl on a date, something enticing.”

To realise such romantic aspirations they enlisted the services of Brinkworth after being impressed with their previous work for clients like Firetrap, Karen Millen and especially eye-catching All Saints stores.

… “Working with James and Andrew Campana was great, they knew exactly what they wanted and needed operationally from the space. The final result gives an aesthetic that captures an essence of loft living and gives Clapham an exciting new edge” said Karen Byford, Brinkworth.
(Night, Feb 08)

A Cut Above
Frost and French say Brinkworth has done a ‘fantastic job…. We knew we needed to find a company who shared our visions and would be responsive to the brand.’
(FX Nov 07)

Brinkworth – The Globe Theatre
Kevin Brennan of Brinkworth says, “Given the context of a period-style building, an overly modern design would have felt incongruous. We wanted to create a concept that respected the history of the building in a contemporary way. This is exemplified in the first-floor restaurant, by marrying classic mid-century pieces with traditional materials the restaurant is given a sense of context, meaning it felt established from the minute it opened.”
(Hospitality Interiors – Oct/Nov 07)

Winner – Venture 3
Best Workspace
FX International Design Awards 2007

Branding and e-commerce consultancy Venture 3 commissioned Brinkworth to design a flexible open-plan office with an enclosed meeting room for its stunning but echoey double-height premises. Brinkworth enhanced the generous interior by keeping plaster walls and ceilings pristine white and laying raw, untreated oak for the flooring and staircase, which leads directly up from the entrance. A huge acoustic wall, 4.5m wide and almost the full ceiling height, doubles as a presentation wall, with work hung from hooks on its grid.
(FX Design Awards 2007 Book of winners)

Highly Commended – The Globe
Best Bar or Restaurant
FX International Design Awards 2007

The restaurant and bar renovation within Shakespeare’s Globe, London called for careful choice of materials and colours.
(FX Design Awards 2007 Book of winners)

Selfridges’ Men’s Floor
Alannah Weston, Selfridges’ Creative Director Said, “What I like about working with Brinkworth is their ability to translate an adventurous creative brief into a functioning retail space. As designers, they aren’t afraid of product or customers for that matter. They could make a hospital trolley into jeans fixture, or turn playground fencing into a visual merchandising unit.”
(Retail Design International (USA) Sep 07)

Exhibition, Museums and Installations - Galleries for Greenspace
Brinkworth designed a series of 40 foot ‘ISO’ containers for Heineken’s Greenspace event in Valencia in 2005. The containers acted as structural devises for music, film and design to showcase in and around them. The challenge was to design containers that were capable of servicing a variety of exhibitions, catering for up to 6000 people a day.
(D&AD Annual 2006)

Winner - Best Small Shop
Given that Casio’s average customer is quite young, the store interior had to be sleekly contemporary, as well as an efficient sales vehicle. Brinkworth’s work on the design has delivered a solution satisfying these requirements and ensuring that the brand continues to be at the cutting edge of retail interiors.
(Retail Interiors Awards Book 2006)

Finalist - Fashion Retail Interior of the Year
Always with an eye for the unusual, the All Saints store in Glasgow captures attention and doesn’t let go. The rough-hewn feel of the interior belies the highly considered design of this shop.
(Retail Interiors Awards Book 2006)

Highly Commended - Greenspace Containers
The judges were impressed by the innovative way Brinkworth succeeded in transforming six shipping containers into bars, galleries and production facilities.
(FX International Design Award Winners book 2006)

Karen Millen
Over the past several years Retail Design has covered the several reincarnations of the Karen Millen shops in and around London. All have been designed by Adam Brinkworth of the Brinkworth design consultancy of London, and he says “16 years on and we’re still enjoying the evolution of each store” This store, on Regent St. in London, is the fourth flagship store for the brand and the latest landmark in the Karen Millen store design history.
(Retail Design and Visual Presentation (USA) February 2007)

High Street Analysis (Birmingham) - Karen Millen
-The Shop itself has the best dramatic double-height fascia in the centre (The Bullring) and the interior is the epitome of glamour-
(Drapers 14th October 06)

Best of British Special
Brinkworth has honed a reputation for creating headline-grabbing stores for brands that have the courage of their convictions. Aesthetically, Adam Brinkworth has broken nearly every retail rule, and has not only got away with it, but has seen his clients thrive on it.
(FX Oct 06)

100 shops you must visit – All Saints
“Because they’ve reinvented themselves again and now the products, the store environment and the whole proposition sit together” Hash Ladha, Partner, Stem Retail Consultancy.
(Retail Week 28th of July 06)

Karen Millen
Crowning 16 years of work for a single client is Brinkworth’s design of Karen Millen’s Regent Street flagship, where the firm’s interior architects have once more raised the bar on quality in fashion retail.
(Dress Code (Holland) June 06)

Firetrap
The architects convinced their client that sharing the culture and tools of groups native to the street could give the label credibility. “We looked at the client’s advertising campaigns and their web site and understood the label as trying to tap into an urban vibe,” says Brinkworth Design Director Kevin Brennan. “ The images they were using were very gritty and urban, so we created a 3-D look out of what Firetrap was trying to achieve in a 2-D medium.”
(Dress Code (Holland) June 06)

Watch This Space
A prominent corner location in London’s Carnaby Street has housed a Casio store for many years, but the interior of the old shop has undergone something of a metamorphosis. The transformation was instigated when London based design studio Brinkworth won a three-way pitch to re-fit the Casio store.
(Frame, (Holland) March/April 06)

Out Of The Ordinary
Combining high-trafic use and pristine looks with references to Fortnum and Mason’s history is a tricky brief, but a 3.5m long, Corian tablecloth was the witty solution created by Brinkworth for Fortnum and Mason’s new store at Heathrow Airport’s Terminal 2.
(RED, March 06)

Art House
“The great thing about Kevin (Brennan, Director at Brinkworth) is that he is brave” Says Dinos (Chapman) “ He was prepared to push things as far as they could go, and that is why the house feels so exciting…. It was ages before any art went up. “We love the space so much we felt very tentative” reveals Dinos. Eventually they settled on just a few Chapman pieces, with the odd tribal mask or animal skull along side.
(Stella, Sunday Telegraph Magazine - January 2006)

Best UK Retail Interior Finalist: All Saints, Long Acre
A strong design aesthetic is evident throughout this store coupled with an imaginative use of contemporary styling.
(Retail Interiors Awards 2005)

Karen Millen - Gateshead, UK
It has been a long and successful match of retailer and design firm. Brinkworth, a London based design consultancy, has been designing Karen Millen retail brand image-making shops worldwide. This new store,in Gateshead, is the most recent setting developed by Adam Brinkworth for his client. “It’s a wonderfully simple approach to visually manipulating a room, and is another step in the ever-evolving environments for Karen Millen.”
(Retail Design And Visual Presentation (USA) - December 2005)

Bright Sparks
Firetrap’s first store demanded a design worthy of its edgy marketing campaign and hip consumer, according to Kevin Brennan, director at design consultancy Brinkworth, which masterminded the new look. The store in Seven Dials in London’s Covent Garden boasts a constantly evolving wall installation of colour fly posters. It is one of the ways in which Firetrap keeps up with the ever-changing music and art world of its streetwise consumer..... “The whole point of it is about change” Brennan says “It can evolve with each season, it’s not a static store”
(Drapers, April 2005)

Grounded in the middle
Adam Brinkworth, director of interior design and architecture practice Brinkworth, emphasises the importance of having the right product at the right price. He points out that good design won’t help an ailing retailer without these elements being in place. His prime concern is then to understand how the space functions in term of consumer movements and congestion spots. Only then you can manipulate customers around the store, entertaining them along the way.
(Marketing Week, March 2005)

Patrick Cox at Charles Jourdan, New Bond Street, W1
The Installation was only in place for two days, and it embodies the gloriously profligate attitude to showmanship that runs through the core of the fashion industry..... This was interior design as event, and its ephemerality made it all the more special – the quintessential interior-designed fashion statement.
(New London Interiors, published by Merrell, 2004)

House for Dinos Chapman, Fashion Street, E1
Multi-award winning Brinkworth was voted in 2002 one of the top ten interior designs of the decade, and mixing the practice with one of the most famous figures in British art is an exciting cocktail. The scheme is surprisingly polite, given Chapman’s reputation as one of the most controversial figures in British art.
(New London Interiors, published by Merrell, 2004)

Bulo showroom and office, Shad Thames, SE1
This showroom and office in Shad Thames for Belgian design retailer Buloshows interior designer Adam Brinkworth’s chameleon-like ability to tune into the values of his clients and create spaces sympathetic to them.
(New London Interiors, published by Merrell, 2004)

Family House in Fashion Street
Brinkworth’s central concept was to release the stair – pulled back to its original stone – from being a walled-in vertical corridor to become the driving factor of the scheme, allowing the knocked-through five levels of the house, plus a new third floor mezzanine, to be linked by a further three half-landings, formed as internal and external balconies.
(C3 design, Korea, 2004)

Shining Example
‘One can’t help but look up in wonder when entering a Whistles store these days - the lighting is stunning.’
(The Saturday Telegraph Magazine, 15th May 2004)

London’s Smog
‘The Brinkworth team took a raw space with good height and light but otherwise perfectly nondescript and, with a small number of perfectly judged interventions, transformed it into a contemporary workplace that works. Creativity is a delicate thing to nurture. Brinkworth have created a space where it can flourish’ Philip Orwell, CEO of Venture3.’
(Arkitekton - Italy, March/April 2004)

Source
‘Brinkworth’s response to the brief was to design a sleek but highly functional metallic and magnetic environment. It has a wall of white enamelled steel sheet with a centrepiece of a curved steel half pipe, which also serves as a central ‘theatrical’ projection screen for promotional or advertising films.’
(De-Spa - Japan, April 2004)

Whistles
‘This is a store to come back to, where every visit will reveal something new. With this concept we are bringing back some of the pleasure of finding things out for yourself, without everything screaming for attention at the same time as soon as you enter the store’ Adam Brinkworth.’
(Retail Design - USA, January 2004)

Dazzle
‘The client is fashion house Karen Millen. It has stores around the world and outlets opening all the time in places as far apart as Oxford and Riyadh, Birmingham and Beirut. Interior design firm Brinkworth is charged with creating a strong overall brand while designing very individual eye-catching stores across the globe.’
(RIBA Journal - Works, October 2003)

D&D Awards 2003
Highgate House, winner - Highgate House, Best Contemporary Residential Room. ‘Brinkworth reconfigured the rear of the building to consolidate and expand the kitchen, dinning room and informal living areas.’
(D&D Awards catalogue 2003)

Rufus Leonard
‘The concept behind the 200 sq. ft. stand was to offer a refuge from the typical overheated exhibition hall environments. To accomplish this for Rufus Leonard - a firm of branding and communication consultants – Brinkworth designed this freestanding, fully air-conditioned oasis.
(Designing The Worlds Best Exhibits, published by Visual Reference Publications, U.S.A. 2003)

Hot Metal
'Whistle’s new Westbourne Grove branch has brass-coloured mirrors and copper-painted balustrades. In aesthetic terms, it’s the polar opposite of the work the interior designers Brinkworth did a few years ago for another client, Karen Millen, but brass and copper give warmth, cosiness and a patina of age - something that could never be said of the all-white interior.’
(Vogue, September 2003)

Pavilions Of Splendour
‘The place is designed to be flooded with light all day’ explains project architect Kevin Brennan.'
(Evening Standard – Homes & Property, 24th September 2003)

Environmental Design and Architecture
- Bite, Design For The Work Place ‘A playful sense of ‘inside-out’ permeates the scheme, including a decked walkway and a pale-lemon exterior wall, which both extend into the reception area, and a company logo split between the interior and exterior’
(D&AD Annual 2003)

The Light Fantastic
‘By Choosing not to go down the high fashion route, Whistles has successfully created a place that is less of a store and more of an experience.'
(In-Store, September 2003)

D&AD Awards Nominations 2003
- Environmental Design and Architecture ‘Brinkworth created a sleek, completely magnetic environment that includes super strength “Kojak” magnets (usually used for police sirens) to allow for merchandise to be moved around at will.’
(Creative Review, June 2003)

Image and a Lot More
'Next Level, a new magazine now in its second issue, is a bi-annual publication that gives equal weight to the written word and the photographic image. Not content just with publication, Next Level is also involved in collaborations with artists and designers. It is collaborating with conceptual clothes shop Oki Ni and architectural design company brinkworth on art projects in January 2003.'
(Blueprint, December 2002)

FX International Interior Design Awards 2002
Bite Winner - Bite, Best Small OfficesBest 'Brinkworth has brought playfulness as well as dynamism to PR company Bite Communications' former Victorian vehicle storage facility. The sense of openness and fluidity begins outside, where elements of the exterior - including a new decked walkway - extend into the building. Inside are dramatic features such as a double height chain mail curtain to demarcate a semi-formal area. That the library area can easily become a party space is typical of an approach that is fresh and fun but not frivolous.'
(FX Awards Book of Winners 2002)

Keep this space open
'We chose Brinkworth, our design agency, because they captured our buzzy-but-relaxed feel. They understood our need for a workspace that is functional and stylish but not gimmicky' says Claire Lamb, account director at Bite Communications.'
(The Times, 6 September 2002)

Mutual Attraction
'It was either shameless commercialism for the Pentland Group to provide its staff and visitors with a shop/showroom selling its own brands in its new north London HQ... or a nice gesture to provide them with a bit of retail therapy. Either way, Brinkworth won the commission to create a versatile yet theatrical showcase for the brands, including Speedo, Kickers, Red or Dead, Ellesse and Ted Baker footwear. Complete flexibility was required so that the proportions of merchandise of each brand could change at any moment. Brinkworth rose to the challenge by creating a sleek yet functional environment that uses white enamelled metal and superstrength magnets for mounting displays. Everything - from coat hangers to graphics - is magnetic.'
(Blueprint, September 2002)

Open House
Art meets Architecture with surprisingly fun results in the spacious, light-filled east London home of artist Dinos Chapman… 'Enter Dinos's home and you'll find what interior designer Adam Brinkworth describes as 'a Pandora's box waiting to be discovered'. Indeed, the space is so clean and white, spacious and calm that you may feel as if you've just stumbled in the good Doctor's Tardis… 'What I like is that the house is a series of planes, horizontal and vertical, made in different materials and stripped down to basics. After the lights go out I have to do a tour and look at all the luminous stuff' explains Dinos. 'Then I go down to the big room to look up at the house because it's just a fantastic place to play with lights.'
(The Independent, 17 August 2002)

BRINKWORTH
Profile of Brinkworth 'Attention to detail and a playful creativity inform the work of Brinkworth, whether designing Kuwait outposts for Karen Millen or stand-alone boutiques in Islington High Street... it's the love of the creative process - the joy of discovering something new, beautiful AND functional - that informs Adam Brinkworth's work and that of his designers.'
(RED, August 2002)

TOP 10 INTERIOR DESIGNERS OF THE DECADE
FX marks its 100th issue by naming the Top 10.. - BRINKWORTH 'London-based design practice which gained its reputation through the design of Karen Millen stores in the UK and abroad. Brinkworth has recently branched out into office design creating some inspiring workplace interiors. It has just completed work on the offices for PR company Bite. True to form, Brinkworth used a range of unusual materials.'
(FX, July 2002)

VOX POP
Design Week Top 100 published Q: 'Which group, other than your own, would lead your Top 100 and why?' A: 'Top of my list would be Brinkworth, because it is young, energetic and has made me get excited about design again.' Tim Greenhalgh, Creative head, Fitch London.
(Design Week, June 2002)

Bite-sized fit-out
'As a PR agency, Bite briefed its designer, Brinkworth, in much the same way it would be briefed itself when pitching for work. Bite 'wanted to avoid being prescriptive', to give the designers a 'sense of our brand, our people and the way we work'…Bite has got an appropriate setting - informal, relaxed but serious about creative work.'
(The Architects' Journal, May 2002)

Commended
Workplace Environments Design Week Awards 2002 - Venture3 Offices by Brinkworth 'Brinkworth received a commendation for its scheme for graphics and brand strategy group Venture3... 'Quite possibly the most creative section of all the entries.' Judge Steve Royle of 'Astound.'
(Design Week Awards Winners' Brochure, March 2002)

Lumi-Essence
'Vintage and contemporary furniture specialist twentytwentyone approached design firm Brinkworth with a challenging brief - to rethink its Upper Street store; do it quickly, and with no clutter. Brinkworth has come up trumps, bringing some functional magic to a relatively small space.'
(FX Magazine, January 2002)

Special FX
'Creating a three-dimensional manifestation of FX magazine was the challenge facing design consultancy Brinkworth… Award-winning Brinkworth was set the tough task of designing a stand at September's 100% Design exhibition, that reflected FX's values of creativity, entertainment and information… Bright lighting combined with dazzling colours meant that visitors had no excuse for missing FX at 100% Design and, indeed, it attracted plenty of interest.'
(FX Magazine, November 2001)

EYE ON DESIGN by Charles Kessler
- Karen Millen, Brompton Road 'Now we're talking style. This store has a top-end image to match its prices. A frosted glass front prevents passers-by from being able to see into the store, adding to the sense of chic. Inside, there's a feeling of timelessness and an oasis of calm, with white walls and a wooden floor helping to set off the glass. The style has even been carried through to the hangers. Clearly a store that knows its target market - not the casual consumer, but real destination shoppers.'
(Instore Marketing, November 2001)

Extracurricular...
Alternative ways to show the world who you are and where you're coming from.. Brinkworth presents... 'In a similar vein to the Pentagram gallery, interior designer Brinkworth… has taken the unusual step of curating a window space at London shopping centre Whiteley's where it promotes other artists and designers under the 'Brinkworth presents' banner… 'At Brinkworth, we see art as an important part of our culture and an inspiring source for design…The idea is to give artists exposure and to inject a touch of the extraordinary into the everyday life of the street' says Director Adam Brinkworth. This commendable approach falls into the indirect route to clients' hearts by acting as the conduit for something they might find useful or memorable.'
(Graphics International Special Report, edition 87, 2001)

Brinkworth's Playful Spaces (front cover feature)
'Like Sir John Soane's seminal games with light at his home in Lincoln's Inn Fields, Brinkworth and the designers from Bulo have played with preconceptions of space… Brinkworth's office interiors show just what can be achieved with a bit of lateral thought when approaching the design process… Unusual spaces, bizarre materials and a love of kitchens, Brinkworth's office and showroom spaces show design at its most playful… Now Adam Brinkworth has designs on your workplace, and has already completed a clutch of jewel-like fitouts to whet your appetite.. Venture3's offices in Mayfair again highlight Brinkworth's inventive use of materials and a desire to break conventions… These projects are just the start for Brinkworth..yet uniting this increasingly diverse portfolio will be a sense of humour, some mind-boggling spaces and equally unusual choice of materials.'
(FX Magazine)

Best of the High Street
Interview with Nick Crosbie of Inflate 'What's good about the high street?' 'Anything designed by Brinkworth architects, particularly their stores for Karen Millen and Press & Bastyan.'
(ELLE Decoration, February 2001)

Opposites Attract
- Karen Millen, Brompton Road 'An intimate environment with an air of exclusivity... The understated and rather austere design of this shop reflects not only the confidence of a successful retailer but also, and perhaps primarily, an avid interest in design as a discipline.'
(FRAME Magazine, THE NETHERLANDS, January 2001)

FX International Interior Design Awards 2000 Best Chain Store
- Karen Millen flagship store, Knightsbridge - designed by Brinkworth 'Recalling the groundbreading minimalist retail interiors of John Pawson and Stanton Williams, Brinkworth's work is significant in that it brings design of this high quality to a high street brand. Congratulations also to Karen Millen as a brave and intelligent client.'
(FX AWARDS Winners' Brochure, November 2000)

FX International Interior Design Awards 2000 Best Product or Graphics
- UV-bonded glass display units for Karen Millen - designed by Brinkworth 'Adam Brinkworth has an acute sense of proportion and a magic ability to combine sensuousness with extremely sparse fporm. These display units are a delight to behold'
(FX AWARDS Winners' Brochure, November 2000)

Science Class
- Simex at the Science Museum 'A perfect example of the incredible transformation of the modern museum can be seen here at the Science Museum. A design was needed which would complemenet the technology of the SimEx simulator but remain flexible enough to house shows relating to subjects such as underwater sea life and outer space exploration. Our friends at Brinkworth responded to the brief to create this provocative, powerful scheme.'
(MIX Interiors, September 2000)

Clothing Line
- Karen Millen 'In his 10th year of designing shop interiors for Karen Millen, Adam Brinkworth keeps the innovative designs coming... Adam Brinkworth has built up a creative and trusted relationship with his client... 'There is usually a triangular relationship between the builder, the client and the architect' explains Brinkworth 'but having me as the sole point of contact means that I organise and find the right people for the job. It's a very organic process..' Brinkworth is very good at enhancing the feeling of spaciousness even on very restrictive sites..'
(Interiors for Architects and Designers, September 2000)

Guerilla in a Gucci Suit
- Profile of Adam Brinkworth 'Adam Brinkworth has fought shy of the Brit-pack hype and quietly got on with doing his thing... When it comes to Brinkworth and his business, none of the usual cliches apply... Come to Karen Millen and revel in gorgeous, girly stuff which over the seasons has become increasingly daring and sophisticated..Likewise, the stores..walk in, and you immediately sense you've entered a seriously cool piece of real estate... His philosophy is simple, based on 'being honest and communicating with our client and our workers'.. Experimenting anew at each location, he has put together some of the most innovative solutions ever seen for posh frocks, glittery, embroidered handbags and flourescent lizard-skin mules.. The effect such an experience has on jaded shoppers is positively religious.. Brinkworth's flexible facade is way ahead of the game.. What's truly valuable to Brinkworth's patron about his designs, however, is that they manage never to overshadow the clothes'
(Blueprint, September 2000)

Karen Millen case study
'I always have a lot of respect for someone who knows how to make their designs' says Karen Millen managing director Kevin Stanford, also enjoying the added speed that a designer-contractor brings. 'There's a lot of trust there. Adam will start a shopfit at a day's notice' says Stanford. Brinkworth gets quite a free rein with the designs. 'They're almost Adam's shops as well as ours, because he's given a lot of freedom' adds Stanford.'
(Design Week, May 1999)